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Arkansas Children’s Hospital Receives National Healthcare Advertising Honors

LITTLE ROCK, AR. (May 5, 2010) – Arkansas Children’s Hospital (ACH) received a total of five gold, silver and bronze awards for creative communications and advertising projects in the 27th Annual Healthcare Advertising Awards, according to Dan McFadden, APR, director of communications for ACH. 

The state’s only pediatric medical center participated in the children’s hospital division of the awards competition. The hospital received two gold awards: one in the employee communications category for the hospital’s in-house employee news magazine series, “Vital Signs TV,” and another in the “Other” category for the marketing and development of a costume for its mascot, Scout, the ACH Wayfinding Dog.

ACH received two silver awards, as well: one in the calendar category for “Building Blocks of ACH: 2010 Calendar,” and another in the health promotion program category for “Shoo, Flu,” a multi-media campaign to raise awareness about and prevent the spread of seasonal and H1N1 influenza. In the new media category, ACH received a bronze award for its holiday e-card.

In addition, ACH received 11 merit awards for newspaper advertising, publications, its annual report, a special video production and several other projects. All totaled, ACH brought home the most National Healthcare Advertising Awards in Arkansas.

“This is a tremendous honor for Arkansas Children’s Hospital to be recognized on the national front for creative marketing and communications, promoting the work of our physicians, nurses and staff – all committed to the mission of providing care, love and hope to the children of Arkansas and the world,” McFadden said.

A national panel of judges was engaged in reviewing all entries based on creativity, quality, message effectiveness, consumer appeal, graphic design and overall impact. More than 4,000 entries were received in this year’s competition.

According to Healthcare Marketing Report headquartered in Atlanta, “The Healthcare Advertising Awards is the oldest, largest and most widely respected advertising awards competition. The awards are sponsored by Healthcare Marketing Report, the leading publication covering all aspects of healthcare marketing, advertising and strategic business development.” 

For a complete list of honorees, visit Healthcare Marketing Report’s Web site at

Arkansas Children’s Hospital is the only pediatric medical center in Arkansas and one of the largest in the United States serving children. The campus spans 29 city blocks and houses 316 beds, a staff of approximately 500 physicians, 80 residents in pediatrics and pediatric specialties and more than 4,200 employees. The private, nonprofit healthcare facility boasts an internationally renowned reputation for medical breakthroughs and intensive treatments, unique surgical procedures and forward-thinking medical research - all dedicated to fulfilling our mission of enhancing, sustaining and restoring children’s health and development. ACH, recently named for the third time as one of U.S. News & World Report’s best pediatric hospitals, also has ranked twice on FORTUNE 100 Best Companies to Work For®, most recently at No. 85. For more information, visit

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