Web Revamp Sets Standard for Pediatric Hospitals' Online Presence
LITTLE ROCK, AR. (Dec. 7, 2010) - Families looking for the best pediatric health information online have a new resource to which they can turn with the debut of the revamped Arkansas Children's Hospital (ACH) Web site, archildrens.org. On Tuesday, the state's only pediatric medical center unveiled the updated site, creating a place where the latest in online offerings meets enthusiasm for Arkansas' unrivaled natural environment. The site's theme is "Healing is in our Nature."
"ACH is a magical place, surrounded by the state's beautiful foliage and rivers. We know that nature inspires healing, and so it also inspired our new online presence," said Director of Communications Dan McFadden, APR. "From the smiling faces of our patients and physicians to updated information about ACH departments and services, the new archildrens.org will open the hospital's front door to the world as never before."
What can families expect to find on the new archildrens.org? The site features an enhanced conditions and symptoms library as a comprehensive resource for parents. The content will include podcasts, interactive quizzes and helpful guides that explain medical tests and procedures.
The site also offers better search functionality, quicker access to physician profiles, on-demand videos, easy-to-find links to the hospital's Facebook, Twitter and YouTube pages, an organized calendar of events and much more.
With rich, colorful graphics, the updates to archildrens.org represent a departure from the standard Web design and offerings at most pediatric hospitals across the nation. The makeover has its roots in a philosophy that is a guiding principle at ACH.
"We know … if we put a child in a room where they can see a tree, they get better faster, they have a shorter length of stay," ACH President and CEO Jonathan Bates, MD, said in an interview earlier this year. "They're in the hospital less time."
That outcome has guided the hospital's interior design and is being incorporated as ACH builds its largest facility to date, a 258,000 square-foot patient care tower. It was important to extend the concept to the online realm, as well.
The new archildrens.org came together after months of extensive audience and Web site research. Scorpion Healthcare of Valencia, Calif. created the new site with design assistance from Little Rock agency Eric Rob & Isaac. Team members from across the hospital have had input during the process, and focus groups of parents, physicians and other users helped ACH understand what options and layouts would make the new one-of-a-kind site efficient and effective.
ACH first began reaching out to families online more than 10 years ago, when it launched the original archildrens.org. Since then, families have been turning to the hospital's Web site for comprehensive information about pediatric health care, parenting and the latest in cutting-edge research.
"We're excited to roll out a site that is intuitive and easy to use," said ACH Web Manager Tamia Vayson, who coordinated the overhaul. "Visitors also will have fun exploring the many features, including a few surprises that change with the seasons."
ACH encourages families to check back on Dec. 23 for a bit of winter whimsy.
Arkansas Children's Hospital is the only pediatric medical center in Arkansas and one of the largest in the United States serving children. The campus spans 28 city blocks and houses 316 beds, a staff of approximately 500 physicians, 80 residents in pediatrics and pediatric specialties and more than 4,000 employees. The private, nonprofit health care facility boasts an internationally renowned reputation for medical breakthroughs and intensive treatments, unique surgical procedures and forward-thinking medical research - all dedicated to fulfilling our mission of enhancing, sustaining and restoring children's health and development. It is the state's only Level I pediatric trauma center. ACH recently ranked No. 85 on FORTUNE 100 Best Companies to Work For®. For more information, visit archildrens.org.