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Arkansas Children’s Hospital Sweeps Honors in National Healthcare Marketing Advertising Awards

Publication Date: April 29, 2009

Arkansas Children’s Hospital (ACH) received three Gold awards and several other honors in one of the nation’s most distinguished industry competitions, the 26^th annual Healthcare Marketing Advertising Awards, sponsored by Healthcare Marketing Report.

Selected from more than 3,600 entries across multiple categories, ACH’s recognized materials included advertisements, internal communications programs, printed publications and a multimedia health information presentation. The state’s only pediatric medical center competed in the Specialty Hospital category.

ACH’s gold awards included a nurse recruitment campaign in the Professional Recruitment Advertisement category, employee communications about campus wayfinding advances in the Employee Communication category, and a holiday promotional video, “Seasons of Hope,” in the New Media category. “Seasons of Hope” can be viewed at www.archildrens.org/seasonsofhope.

“We are honored that Arkansas Children’s Hospital has been recognized nationally for its marketing communications efforts supporting programs for our patients and families and ACH physicians and employees,” said Dan McFadden, APR, director of communications for Arkansas Children’s Hospital. “ACH takes a multidisciplinary approach to each marketing communications challenge. These awards reflect our ability to serve multiple audiences through media relations, design, video production and interactive creative.”

The Healthcare Marketing Advertising Awards is a nationwide competition that draws on the expertise of an experienced panel of judges who review entries for creativity, effective messages, appeal and design elements, among other characteristics. The awards are the “oldest, largest and most widely respected healthcare advertising awards competition,” according to Healthcare Marketing Report. The publication covers the healthcare marketing industry.

The complete list of winning entries submitted by Arkansas Children’s Hospital is below:

Gold

Employee Communication Program – ACH Wayfinding Campaign

Professional Recruitment Advertisement – ACH Nurse Recruitment Campaign

New Media – ACH “Seasons of Hope” Video

Silver

Publication/In-House: ACH employee newsletter Vital Signs

Calendar: ACH 2009 calendar Miracles & Milestones

Imprinted Materials: ACH South Wing Groundbreaking Gift

Total Public Relations Program: ACH Injury Prevention Center Launch

Bronze

Publications/External: ACH-published magazine Parenting in Arkansas

Annual Report: ACH 2008 Annual Report

Radio Advertising/Single: ACH “Don’t Get Sidelined by the Flu” advertisement

Health Promotion Program: ACH “Don’t Get Sidelined by the Flu” campaign

Total Public Relations Program: ACH National Children’s Study campaign

Merit Recognition

Newspaper Ad/Single: ACH Fortune 100 Best Companies to Work For® advertisement

New Media: ACH MRSA Flash Information Module

Arkansas Children’s Hospital is the only pediatric medical center in Arkansas and one of the largest in the

United States

serving children from birth to age 21. The campus spans 29 city blocks and houses 316 beds, a staff of approximately 500 physicians, 80 residents in pediatrics and pediatric specialties and more than 4,200 employees. The private, nonprofit healthcare facility boasts an internationally renowned reputation for medical breakthroughs and intensive treatments, unique surgical procedures and forward-thinking medical research - all dedicated to fulfilling our mission of enhancing, sustaining and restoring children's health and development. ACH, recently named for the third time as one of U.S. News & World Report’s best pediatric hospitals, also has ranked twice on FORTUNE 100 Best Companies to Work For®, most recently at No. 85. For more information, visit www.archildrens.org