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Media Policies

Strategic Marketing is available Monday-Friday, 8 a.m. - 5 p.m. CST, to schedule interviews, provide condition reports and arrange media visits to the hospital. Call 501-364-4300 for assistance. For condition reports after hours and on weekends or holidays, call the main hospital at 501-364-1100 and ask the operator to page the Strategic Marketing staff member on call.

To best manage media requests, Arkansas Children’s Hospital has established the following media guidelines:

  • Contact Strategic Marketing to arrange all interviews with AC patients, staff and physicians.
  • Advance notice for on-site interviews is necessary so Strategic Marketing staff can arrange a room for media interviews or photo shoots, notify the patient care areas involved and schedule the appropriate patients, families and/or staff.
  • To protect the privacy of all AC patients and families, a Strategic Marketing staff member must accompany all reporters, film crews and photographers on campus.
  • No photographs of, or interviews with, patients can be made without the signed consent of a parent or legal guardian, which will be obtained only by a Strategic Marketing staff member.
  • In the event that Arkansas Children’s will receive patients due to an external disaster (i.e. act of terrorism, plane crash, explosion, chemical spill, multiple vehicle accident, etc.), a media center will be set up on the AC campus. Contact Strategic Marketing at 501-364-4300 or 501-364-1100 to find out where the center has been established.